Center Parcs were looking to create a new photo opportunity, replacing existing features and moving away from what is currently in place to offer something different. A key part of the overall experience and particularly for guests who return year on year, was to capture special moments in the same place as their family grows.

The intention of these portals will not only encourage guests to share UGC moments from their break on social media for Center Parcs to reshare, but also create a recognisable feature that builds excitement around the seasonal offerings and encourages both existing and potential guests to book a Winter Wonderland or Winter Forest Lights break.