Having previously put forward a competitive tender for the project, we set about creating a retail experience with multiple interactive's and immersive play, aimed at increasing visitor footfall and assisting in the generation of additional sales. Based in an all new hotel space with a large facade, we set up the store to be engaging with a strong brand identity and a layout that promoted staff efficiencies.

Within the space will be a 15 minute immersive attraction that communicates the history and success of the club.